Idea Peddler to amplify tourism, focusing on sustainable growth, heritage

The Fredericksburg Convention and Visitor Bureau (FCVB) and its board of directors announced its new agency partnership with the Austin-based Idea Peddler.

The agency, founded in 2015, boasts a client roster including the New Mexico Tourism Department, Taos Ski Valley, EVO Entertainment Group, and the City of Palm Desert, California.

Its strategic, creative approach, exemplified by the ESTO awardwinning UNITE Palm Desert campaign, combined with its bespoke approach to addressing client needs, earned them this significant project.

The rigorous selection process ultimately favored Idea Peddler due to its commitment to Fredericksburg’s sustainable growth and keen focus on heritage and stewardship. The unique strategy to attract high-value visitors, encompassing both group and leisure travelers, distinguished them from the rest.

“We’re thrilled to embark on this new journey with Idea Peddler. Their track record of success, combined with their dedication to our community’s values, makes them the ideal partner for us,” said Brady Closson, FCVB president and CEO.

“The Fredericksburg CVB’s recent stewardship campaign promoting responsible tourism is noteworthy,” Closson added. “With Idea Peddler on board, the CVB aims to augment this sentiment, with a particular emphasis on attracting group and leisure travelers, while embracing and promoting the rich heritage of Fredericksburg and Gillespie County, so it continues to be a special place to live and visit.”

“We are honored to have been chosen to partner with the Fredericksburg CVB,” said Idea Peddler founder Cimin Ahmadi Cohen. “We are committed to leveraging top-tier creative strategies and data-driven methods to ensure Fredericksburg and the community achieve the recognition and ideal visitors they deserve.”

Work began on Oct. 1. While the exact date for the campaign launch is still being finalized, both parties are optimistic about a bright future in 2024 and beyond.